In 2001, Frederick Goodwin became CEO of the then
relatively small regional bank, Royal Bank of Scotland. His tenure at the top
of the bank can only be described as eventful as RBS grew from a small Scottish
bank to become the largest bank in the world in terms of assets before it all
came crashing down in 2008.
Having initially expressed an interest in taking over
Barclays (before being told where to go), RBS took over NatWest in 2000, which
was the biggest hostile takeover in history at the time. 3 years later RBS had
become the 5th largest bank in the world as a result of investing
NatWest’s savings and deposits in various areas such as an insurance company
and a 2nd hand car franchise. Despite the focus on growth, Fred
proved particularly effective for shareholders as the bank delivered strong
profits.
However, by 2005, RBS had acquired 25 businesses and
spent nearly £30 billion and shareholders demanded an end to this. There was a
perception among some that Fred was a maniac who went after size as opposed to
shareholder wealth. Looking at this it seems as though Fred was motivated by
dominating the industry through growth. He was more interested in controlling a
bank that were the largest in the world, rather than focusing on internal
controls and high shareholder returns.
Goodwin had been given the nickname of ‘Fred the Shed’ as
a result of his tough approach to work and his reputation for making hard
decisions. The fact that employees at Clydesdale Bank had allegedly celebrated
Fred’s departure to join RBS for three days was possibly a sign of things to
come. Put yourself in RBS’s employee’s shoes who had heard this, would you be
excited to work for Fred?
During his time in charge of the bank, Sir Fred as he was
known (before he had his knighthood removed in 2012), created an atmosphere
where even senior board members were reluctant to express their views, so much
so that the morning meetings had become known as ‘morning beatings’ as Fred
grilled executives. Having a culture such as this has the potential to be
extremely damaging as employees may not express their concerns over something
in fear of being criticised. I have a feeling this may have been the case in
RBS as people did not do anything about the way the bank was being run before
it was too late and a bailout was required.
The takeover of Dutch bank, ABN Amro in 2007 was the
final nail in RBS’s coffin. Fred decided that they should go ahead with this
deal without conducting the necessary due diligence, a decision which would
come back to haunt him. It seemed as though Fred himself wasn’t sure what ABN
Amro were involved in, in one interview he denied that they were involved in
sub-prime lending, again a sign of RBS’s failure to properly look into ABN
Amro’s operations. Consequently billions were written off the value of RBS’s
investments with analysts convinced they would have to ask shareholders for more
cash, which Fred denied. Several weeks later, he did just that by asking for
£12 billion to stay afloat. This clearly showed how Fred didn’t understand and
realise the enormity of the situation. This may have been as a result of the
culture he had installed as employees were reluctant to express their concerns.
The outcome of all this was that RBS came within 2 hours
of running out of money, and were forced to accept a £20 billion bailout from
the British Government. Could this have been avoided? Personally I feel the
collapse of RBS could have been avoided if Fred had focused on shareholder
wealth and not purely expansion. Although the risks taken by RBS had helped
them to become a huge global player in the financial market, in the end it came
back to bite them extremely hard.
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